The GEU is the trade organisation of publishers that develop and supply learning materials, tests and educational services to primary education, secondary education, senior secondary vocational education and higher secondary vocational education (Universities of Applied Science). During the past years, the GEU has grown in terms of membership numbers and currently has 39 members. In primary and secondary education, the members account for 95% of the market and across all sectors the members provide daily support to 3 million students and over 250,000 teachers at 8,000 schools in their learning process.

The GEU encourages and facilitates collaboration between the publishers and parties involved in education in order to support schools in the innovation process and the use of learning materials. We published a report with more information on our view on co-creating this innovation.

The role of the GEU evolves with the developments in the sector, with presently a strong focus on innovation within education by means of digital learning materials. GEU assists in creating proper preconditions, in consultation, for the effective use of digital learning materials. This includes agreements aimed at standardisation, joint technical provisions and the lowering of thresholds for schools (e.g. a fixed VAT rate for all learning materials). The GEU is also working on the formation and improvement of future-proof guarantees aimed at protecting the interests of schools, students and developers of teaching materials, e.g. in the field of privacy and copyright.

Knowledge development and innovation are given attention within the GEU in more ways than one. First of all, the GEU, in collaboration with the NUV Academy organises workshops and seminars for its members on a variety of subjects. In addition, the GEU increasingly seeks cooperation with research institutions, such as TNO, in 2015, in the field of Applied Gaming.

In all these activities, the GEU not only focuses on parties in education, but also on other policy-makers, at a national level and increasingly so at a European level. The innovative reputation of Dutch educational publishers internationally can promote developments within Europe.